Senior CRO Manager Growth Optimization Lead for US DTC Company

Paired

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We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client:

Is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. They are at an important stage of growth as theye scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance

The Role:

CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website.

Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance.

The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes.

A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap.

This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution.

Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.

Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency

Key Areas of Accountability

Site Performance & Monitoring

  • Monitor website performance regularly and identify drops in conversion or revenue
  • Diagnose friction points across the funnel and recommend solutions quickly

CRO Strategy & Testing

  • Own the A/B testing roadmap from hypothesis to execution to analysis
  • Prioritize experiments based on revenue impact and strategic value
  • Continuously improve conversion rate across key pages

Landing Page & Funnel Optimization

  • Build and optimize landing pages for paid media, email, affiliate, and promotions
  • Improve PDPs, bundles, checkout flow, and upsell paths
  • Optimize UX elements including layout, navigation, CTA placement, and page structure

Revenue Growth & Funnel Efficiency

  • Improve LTV to CAC through funnel and site improvements
  • Increase AOV and ARPU through upsells and cross-sells
  • Work with lifecycle and paid media teams to improve overall customer value

Post-Purchase Optimization

  • Improve upsell and cross-sell performance after checkout
  • Optimize post-purchase flows and customer engagement paths

Cross-Functional Collaboration

  • Partner with the creative on messaging, design, and UX improvements
  • Work with engineering or dev partners to implement changes efficiently
  • Support tracking accuracy and ensure data integrity across tools

Systems & Workflow Management

  • Manage CRO backlog and testing pipeline using structured workflows
  • Build repeatable processes for testing, reporting, and iteration
  • Use AI tools to accelerate page creation, testing variations, and analysis

What Success Looks Like

  • Higher conversion rates across key funnel stages
  • Improved LTV, AOV, and revenue per visitor
  • Faster testing cycles and increased experimentation velocity
  • Clear reduction in friction across the customer journey
  • Measurable impact on revenue efficiency and profitability
  • Strong collaboration across growth, creative, and product teams

Tools You Will Use

  • Shopify Plus, Recharge, Skio

  • Webflow, Unbounce, Instapage, or similar

  • Northbeam, Google Analytics, Looker

  • Hotjar, PostHog, VWO, Convert, GA4

  • ClickUp (daily), Slack, Figma, Google Sheets

  • ChatGPT, Jasper, Perplexity, and other AI tools

  • 8+ years in CRO, growth, or e-commerce optimization roles

  • Strong experience in DTC or e-commerce environments

  • Deep understanding of Shopify Plus or similar platforms

  • Proven experience running A/B tests and experimentation programs

  • Strong analytical mindset with comfort in data and performance metrics

  • Experience working with UX, design, and development teams

  • Ability to identify friction and translate insights into actionable tests

  • Familiarity with tools such as GA4, Hotjar, Northbeam, or similar

  • Comfortable working in fast-paced, performance-driven environments

  • Strong ownership mindset with the ability to operate independently

What This Role Is Not

  • A brand-only UX job, this is about performance
  • A slow, reactive CRO function, we’re proactive and ship fast
  • A pure people-manager role, you’ll be IC first, team-builder second
  • A 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning)

Our Core Values and what we built our culture around:

  • WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions

  • PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions

  • WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals

  • OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency

  • CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table

  • WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them

  • Employee Discounts on our Products!

  • Compensation of USD 7-8k/month

  • Remote role

  • Unlimited PTO

  • Medical, Dental, Vision and Life Insurance

  • Paid Parental Leave

  • WFH Setup Credit

  • Quarterly Fitness Credit

  • Quarterly Read-On-Us Credit

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